Privacy Policy

1. Introduction

 

Welcome to the Privacy Policy for Wicks Digital Health Ltd (trading as Wicks Digital Health and Proofstack). We respect your privacy and are committed to protecting your personal data.

This policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from), use our ScoreApp-powered assessments, or engage with our marketing content.
 

2. The Data We Collect

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We collect, use, and store different kinds of personal data about you:

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• Identity Data: Name, username, or similar identifier.

• Contact Data: Email address and telephone numbers.

• Technical Data: IP address, browser type and version, time zone setting, operating system and platform, and other technology on the devices you use to access this website.

• Usage Data: Information about how you use our website, products, and services (including responses to non-sensitive questions within our ScoreApp assessments).

• Marketing Data: Your preferences in receiving marketing from us and our third parties.
   

3. How We Collect Your Data

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• Direct Interaction: You may give us your Identity and Contact data by filling in forms on our Wix website or completing an assessment on ScoreApp.

• Automated Technologies: As you interact with our site, we may automatically collect Technical Data about your equipment and browsing patterns. We collect this via cookies, server logs, and technologies like the LinkedIn Insight Tag and Meta Pixel.

• Cross-Domain Tracking: To provide a seamless experience, we use "link decoration" to maintain your session data as you move from our Wix website to our ScoreApp pages.
   

4. How We Use Your Data

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We only use your personal data when the law allows us to. Most commonly, we use your data:

• To provide the results of your assessment (Performance of a Contract).

• To send you our newsletter or marketing communications where you have opted in (Consent).

• To improve our website, marketing, and customer relationships (Legitimate Interests).

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5. Disclosures of Your Personal Data

 

We share your personal data with internal and external third parties who act as "Data Processors":

• Wix: Our website platform and hosting provider.

• ScoreApp: Our assessment and scorecard platform.

• HubSpot: Our Customer Relationship Management (CRM) system.

• Beehiiv: Our email marketing and newsletter platform.

• Analytics/Advertising Providers: Google Analytics (GA4), LinkedIn, and Meta (Facebook).

 

6. International Transfers

 

While we are based in the United Kingdom, we use service providers (like Wix, HubSpot, and Google) that may process your data in the United States or other regions. We ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring data to countries deemed to provide an adequate level of protection by the European Commission or the UK Government.

• Using specific Standard Contractual Clauses (SCCs) which give personal data the same protection it has in Europe/UK.

 

7. Data Retention

 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

• Leads/Inquiries: We retain this data for 2 years following your last interaction with us, unless you become a client, in which case data is kept for the duration of our professional relationship plus 6 years for legal record-keeping.

• Analytics Data: Anonymized data may be kept indefinitely for trend analysis.

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8. Your Legal Rights

 

Under certain circumstances, you have rights under data protection laws, including the right to:

• Request access to your personal data.

• Request correction or erasure of your personal data.

• Object to or restrict processing of your personal data.

• Request the transfer of your personal data (Data Portability).

• Withdraw consent at any time.

 

9. Contact Details

 

If you have any questions about this privacy policy or our privacy practices, please contact us at: Email: paul@wicksdigitalhealth.com